PVR INOX Unveils Biggest Expansion Plan: 1,000 New Screens Across 300 Cities

PVR INOX has unveiled its most ambitious expansion strategy yet, announcing plans to add 1,000 new screens across India over the next five years. The company will drive this growth through the launch of PVR INOX Smart Cinemas, a new capital-efficient cinema format aimed at expanding organised movie exhibition into Tier II, Tier III, and emerging markets. The initiative reflects the company’s vision of making the cinema experience more accessible while tapping into significant untapped demand beyond metropolitan cities.

The Smart Cinema model has been designed as a cost-effective and scalable format that combines affordable ticket pricing with modern projection and sound technology. Unlike traditional multiplex developments, the new format will primarily follow an asset-light, franchise-based approach, enabling faster expansion with lower capital investment. PVR INOX has identified nearly 300 cities where these cinemas can be introduced over the next five years, creating new entertainment destinations in markets that currently have limited organised cinema infrastructure.

Alongside its Smart Cinema rollout, PVR INOX will continue expanding its premium multiplex portfolio in metropolitan and larger cities. The company plans to add approximately 200 screens every year, taking its network to nearly 1,000 additional screens by the end of the expansion period. With 1,782 screens across 355 properties in 113 cities, PVR INOX already operates India’s largest cinema exhibition network and aims to strengthen that leadership through balanced expansion across both urban and emerging markets.

The expansion underscores PVR INOX’s confidence in the long-term growth of India’s theatrical entertainment industry. By combining premium multiplex experiences with affordable Smart Cinemas, the company aims to reach new audiences, increase cinema penetration, and build a sustainable growth model that serves both large metropolitan centres and smaller cities across the country.