Nykaa to Acquire 51% Stake in Skincare Brand Aminu for ₹32 Crore

Nykaa has announced the acquisition of a 51% stake in premium skincare brand Aminu for ₹32 crore, reinforcing its strategy of investing in high-potential beauty and personal care brands. The transaction marks another step in Nykaa’s efforts to strengthen its owned and partner brand portfolio while expanding its presence in India’s rapidly growing premium skincare market.

Founded in 2023 by entrepreneur Amitt Khatri, Aminu has positioned itself as a science-backed, dermatologist-tested skincare brand focused on effective formulations and ingredient-led innovation. Since its launch, the brand has gained traction among consumers seeking clinically driven skincare products. With Nykaa’s investment, Aminu is expected to accelerate product development, strengthen brand visibility, and expand its reach through both online and offline retail channels.

Despite Nykaa acquiring a controlling stake, Aminu’s founding leadership team will continue to manage day-to-day operations and guide the brand’s strategic direction. Nykaa plans to leverage its extensive digital commerce platform, retail network, marketing capabilities, and consumer insights to help scale the business while preserving the brand’s identity and innovation-led approach.

The acquisition reflects Nykaa’s long-term vision of building a diversified beauty ecosystem through strategic investments in emerging brands with strong growth potential. As India’s beauty and skincare market continues to evolve, partnerships such as this are expected to drive innovation, improve consumer access to premium products, and strengthen Nykaa’s position as one of the country’s leading beauty and lifestyle retailers.