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INALSA, the home appliances brand owned by Spain’s Taurus Group, has announced plans to invest ₹50–60 crore over the next three to four years to significantly expand its manufacturing operations in India. The company is establishing a new manufacturing facility in Sonipat, Haryana, with the first phase expected to commence operations within the next three months. The investment is part of INALSA’s broader localisation strategy as it targets annual revenues of ₹500–550 crore over the next three years.

The initial phase of the project will involve an investment of ₹12–15 crore and feature eight assembly lines capable of producing between one lakh and 1.5 lakh units every month. Over the following years, the company plans to add motor manufacturing and plastic injection moulding facilities, increasing the total investment to ₹50–60 crore while strengthening its manufacturing ecosystem in India.

According to CEO Jitendra Chauhan, INALSA is accelerating its localisation efforts by transitioning from a business that previously relied heavily on imports to one where all products will be manufactured within India, either at its own facility or through domestic contract manufacturers. The Sonipat plant is also expected to serve as an export base for Taurus Group, particularly for markets where sourcing from China faces trade restrictions.

The company currently operates across nearly 30 product categories, with air fryers contributing around 30% of its revenue, followed by vacuum cleaners, hand blenders, garment steamers, food processors, and stand mixers. INALSA has also witnessed a major shift in consumer buying behaviour, with online channels now contributing nearly 60% of its sales. Through increased manufacturing capacity, premium product innovation, and localisation, the company aims to strengthen its position in India’s rapidly growing home appliances market while supporting the country’s manufacturing ambitions.

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