Porsche India Appoints Ashutosh Dixit as Brand Director

Porsche India has appointed Ashutosh Dixit as Brand Director with immediate effect, marking a leadership transition within its India operations under Skoda Auto Volkswagen India Private Limited.

Dixit succeeds Manolito Vujicic, who is stepping down to pursue opportunities outside the organisation. The appointment places a seasoned industry leader at the helm as Porsche strengthens its long-term focus on the Indian market.

With over 28 years of experience in the automotive sector, Dixit brings deep expertise in strategy, sales operations, and brand development. He has spent nearly two decades within the Volkswagen Group, holding leadership roles across India, China, and Europe. Prior to this role, he served as Market Development Director at Porsche Middle East and Africa, where he worked on initiatives linked to the Indian market.

The leadership transition reflects the growing strategic importance of India for global luxury automakers. Senior executives highlighted Dixit’s understanding of both the Porsche brand and the Indian market as key factors behind his appointment, noting his ability to lead cross-functional operations and drive market expansion.

As the premium automotive segment in India continues to grow- driven by rising disposable incomes and evolving consumer preferences- brands like Porsche are increasing their focus on market expansion, customer engagement, and product innovation. While still a niche player, Porsche has been steadily strengthening its presence in India through new launches and dealership growth.

Backed by Skoda Auto Volkswagen India Private Limited, the company remains committed to long-term growth in the region, with a focus on innovation, sustainability, and portfolio expansion.

Dixit’s appointment comes at a time when global automotive companies are recalibrating regional strategies amid shifting demand patterns, electrification trends, and intensifying competition in the luxury mobility space. His leadership will be key in shaping Porsche India’s next phase of growth and strengthening its position in one of the world’s fastest-growing automotive markets.