De Beers’ Forevermark Targets 100 India Stores and US$100 Million Business in Four Years

Forevermark Diamond Jewellery by De Beers has unveiled an ambitious expansion roadmap for India, targeting 100 retail stores and a US$100 million business over the next four years as it strengthens its presence in one of the world’s fastest-growing luxury jewellery markets.

The company recently opened its first standalone store in Bengaluru and plans to increase its retail network from eight stores to 20 by the end of 2026. The expansion will span both metropolitan cities and emerging luxury markets, supporting Forevermark’s strategy of bringing premium natural diamond jewellery closer to Indian consumers.

India has become a key growth market for De Beers as rising disposable incomes, evolving consumer preferences, and increasing demand for authenticated natural diamonds continue to reshape the jewellery industry. The company sees significant long-term potential in the country and is investing in a stronger retail presence, omnichannel experiences, and customer education to build trust in natural diamonds.

Alongside expanding its physical footprint, Forevermark is focusing on curated collections designed for modern Indian consumers while leveraging De Beers’ global expertise in diamond sourcing and craftsmanship. The brand also plans to deepen collaborations with retail partners and strengthen its premium positioning through experiential stores and personalised customer engagement.

The expansion underscores De Beers’ long-term commitment to India and its confidence in the country’s growing luxury retail sector. By combining retail expansion with brand building and consumer education, Forevermark aims to establish itself as one of India’s leading premium natural diamond jewellery brands over the coming years.