Stone Sapphire India Appoints Bhavesh Shah as CEO – Skoodle

Stone Sapphire India Pvt. Ltd. (SSIPL) has appointed Bhavesh Shah as Chief Executive Officer – Skoodle, its Toys & Stationery division. The appointment strengthens the company’s leadership team as it looks to expand its consumer brands across domestic and international markets.

Shah brings more than 22 years of experience in the retail and consumer products industry, with expertise across brand building, product development, sourcing, merchandising, licensing and business strategy. Throughout his career, he has worked on building private labels, launching new product categories, developing strategic partnerships and scaling consumer businesses.

In his new role, Shah will oversee the strategic direction and growth of SSIPL’s Toys & Stationery business. His responsibilities will include driving product innovation, expanding categories, strengthening the Skoodle brand, developing licensing partnerships and increasing the company’s presence across distribution channels.

The appointment comes as Stone Sapphire India continues its transformation from a distribution-led organisation into a diversified consumer products company. Its portfolio spans stationery, toys, homeware, sports and lifestyle categories, with distribution across general trade, modern retail, e-commerce and international markets.

Shobhit Singh, MD & CEO of Stone Sapphire India, said Shah’s experience in building brands and scaling businesses will support Skoodle’s next phase of growth. The company is continuing to invest in product development, talent and leadership as it works towards building globally respected consumer brands from India.