MR.D.I.Y India Appoints Vikas Gupta as Group CEO

MR.D.I.Y India has appointed Vikas Gupta as its Group Chief Executive Officer, marking a major leadership transition as the company accelerates expansion across India’s rapidly growing value retail market.

The appointment comes at a time when organised retail players are increasingly focusing on store expansion, operational efficiency, and customer-centric growth strategies to strengthen their market presence across metro and emerging cities.

Gupta brings more than 18 years of experience spanning operations, private equity, and management consulting. Over the years, he has worked with organisations including Creador, The Boston Consulting Group, Ernst & Young, and KPMG, building expertise in business scaling, operational transformation, and strategic growth.

Before taking over as Group CEO, Gupta served as Head Portfolio Operations, India at Creador, where he worked closely with portfolio companies on operational excellence and business performance initiatives. Earlier, during his tenure at The Boston Consulting Group, he advised organisations on strategic transformation and growth-focused business solutions. His experience also includes management consulting roles at Ernst & Young and KPMG.

According to the company, Gupta has also been deeply associated with MR.D.I.Y India’s expansion journey and played a central role in growing the retailer from its first store in India to a network of more than 425 stores nationwide.

Commenting on the appointment, the company said the leadership transition reflects MR.D.I.Y India’s continued focus on strengthening operational excellence, customer engagement, and long-term business growth while expanding deeper into India’s value retail market.

Gupta holds an MBA from XLRI Jamshedpur and a B.Tech degree from IIT Kharagpur.

Speaking on his new role, Gupta said leading the company at this stage of growth is particularly meaningful given his long association with the business and its expansion journey. He added that the company would continue focusing on delivering affordability, convenience, and enhanced customer experiences across markets.

MR.D.I.Y India currently operates more than 425 stores across the country and offers over 15,000 products across categories including household essentials, furnishings, stationery, toys, gifting products, jewellery, and cosmetics.

The leadership transition comes as India’s organised value retail sector continues witnessing strong momentum driven by rising consumption, increasing urbanisation, and growing demand for affordable lifestyle and home improvement products. Companies across the segment are increasingly investing in experienced leadership to balance rapid expansion with profitability, customer retention, and operational scalability.