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Bata India has announced the appointment of Sanjay Rao as its Managing Director and Chief Executive Officer, ushering in a new chapter for one of India’s most recognized consumer brands.

A seasoned business leader, Rao brings decades of experience across retail, consumer goods, and brand management. Throughout his career, he has held key leadership positions at Titan Company, Hindustan Unilever, and Asian Paints, where he led growth initiatives, strengthened market presence, and drove customer-focused business strategies.

As MD & CEO, Rao will be responsible for steering Bata India’s strategic direction, enhancing operational performance, and accelerating the company’s growth ambitions. His appointment comes at a time when the retail sector is undergoing rapid transformation, driven by evolving consumer preferences, digital commerce, and omnichannel experiences.

Bata India has continued to strengthen its position in the market through product innovation, retail expansion, and digital initiatives. With Rao at the helm, the company is expected to further focus on delivering enhanced customer experiences while expanding its footprint across both physical and digital channels.

The appointment reflects Bata India’s commitment to strong leadership and long-term growth as it adapts to changing market dynamics and consumer expectations. Rao’s extensive experience across leading consumer-facing organizations is expected to play a key role in shaping the company’s future growth trajectory.

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