Ford Motor Company Appoints Samir Singh as Director, Talent Acquisition – APAC

Ford Motor Company has appointed Samir Singh as Director, Talent Acquisition for Asia-Pacific (APAC), placing him in charge of the company’s regional talent acquisition strategy.

Singh takes on the role at a time when the automotive sector is undergoing a significant shift, with developments in artificial intelligence, electrification and connected vehicle technologies influencing both business models and workforce requirements.

His mandate will centre on building a more technology-enabled and data-driven talent acquisition function across the APAC region.

Focus on transforming talent acquisition

In his new role, Singh will work on advancing Ford’s approach to talent acquisition through the use of AI-enabled innovation and data-led decision-making.

The focus will be on strengthening the function’s ability to identify and attract the capabilities required by a rapidly changing automotive and mobility ecosystem.

Beyond recruitment delivery, the role is expected to involve building stronger talent capabilities and developing solutions that can respond to Ford’s evolving workforce priorities across regional markets.

Preparing talent for a changing automotive industry

The automotive industry is expanding beyond traditional vehicle manufacturing, with software, artificial intelligence, electrification and connected technologies becoming increasingly important.

This transformation is also changing the type of skills companies need to attract. Technology, digital, data and specialised engineering capabilities are becoming increasingly relevant alongside conventional automotive expertise.

For talent acquisition leaders, this creates a need for more sophisticated hiring strategies that combine market intelligence, technology and a deeper understanding of emerging skills.

Singh’s new APAC mandate aligns with this changing environment, with an emphasis on creating a talent function capable of supporting Ford’s future workforce requirements.

Building a data-driven hiring function

A central element of Singh’s approach will be the use of data in talent decisions.

Data-driven recruitment can help organisations understand talent availability, identify skill gaps, improve workforce planning and make hiring processes more targeted.

The integration of AI can further support areas such as talent identification, candidate insights and recruitment efficiency, while allowing HR teams to focus more closely on strategic workforce priorities.

For a large regional operation such as APAC, creating a consistent yet locally responsive talent strategy will also be important.

Samir Singh’s HR background

Singh holds a Master of Business Administration in Human Resources Management and Services from Symbiosis International University, which he completed between 2009 and 2011.

His latest appointment puts him in a regional leadership position with responsibility for aligning talent acquisition with broader organisational priorities.

The role also gives him an opportunity to work across multiple APAC markets and strengthen collaboration between regional teams around talent strategy and capability building.

A future-ready talent agenda

Ford’s appointment of Singh reflects the growing strategic importance of talent acquisition as businesses prepare for workforce changes driven by technology and new operating models.

For automotive companies in particular, the transition towards electric and connected vehicles is creating demand for new combinations of technical, digital and business skills.

Against this backdrop, Singh’s priorities will extend beyond filling positions. The larger objective will be to help build a future-ready talent acquisition function that can anticipate capability needs, leverage technology and support Ford’s evolving business priorities across APAC.