Typsy Beauty Raises ₹20 Crore to Expand Distribution and Enter Skincare

Typsy Beauty has secured ₹20 crore in a funding round led by Saama Capital, marking a significant milestone in the brand’s growth journey. The investment also attracted participation from Sanjay Kapoor, Founder of Genesis Luxury, SRF Family Office, Tanaaz Bhatia, and the family offices of Havells and Eicher Motors. The fresh capital will support the company’s next phase of expansion as it strengthens its position in India’s fast-growing beauty and personal care market.

Founded in 2022 by Kairavi Bharat Ram, Typsy Beauty has built its reputation by introducing international-grade beauty products at accessible, mass-premium price points. The brand currently offers a portfolio of 27 products across lip, eye, face, and fragrance categories and has focused on launching category-first innovations such as India’s first foundation-concealer hybrid and lipstick-liner combination. Its products are available through its direct-to-consumer website as well as leading marketplaces including Nykaa, Amazon, Myntra, Flipkart, Tira, Blinkit, and Zepto.

The newly raised capital will be deployed across three strategic priorities: expanding distribution through quick-commerce platforms and offline retail, entering the skincare segment with hybrid skincare-makeup products, and growing the company’s fragrance business under the Spritz by Typsy brand. The company also plans to introduce more than ten new products over the coming months as it broadens its portfolio and reaches a wider consumer base.

The funding reflects growing investor confidence in India’s premium beauty ecosystem and Typsy Beauty’s product-led approach. By combining innovation, global-quality formulations, and omnichannel expansion, the company aims to strengthen its market presence while capitalising on the increasing demand for homegrown beauty brands. The latest investment is expected to accelerate Typsy Beauty’s long-term growth and support its ambition of becoming a leading player in India’s evolving beauty industry.