News18 Names Sreeja Das as National Sales Head

News18 has appointed Sreeja Das as National Sales Head for News18 Bihar-Jharkhand, News18 Odia, and News18 Assam–North East. In her new role, Das will lead the revenue strategy for the three regional channels, strengthening their sales and commercial operations.

Das has been associated with News18 since 2023. Before her latest appointment, she served as Region Head for the HSM, South & West cluster and also held responsibility as Branch Head for Bihar and Jharkhand. Her experience across regional and cluster-level sales operations has positioned her for the expanded mandate.

Prior to joining News18, Das worked with leading media organisations including TV Today Network, Zee Entertainment and Star News. Her career has given her experience across media sales and revenue-focused roles in a competitive news environment.

As National Sales Head, Das will now focus on driving revenue strategy across News18’s Bihar-Jharkhand, Odia and Assam–North East channels. Her mandate will involve strengthening commercial performance and supporting the growth of the three regional businesses.

The appointment comes as regional news networks continue to focus on strengthening their sales leadership and building sustainable revenue streams across television and digital audiences. Das’s expanded role adds another layer of leadership to News18’s regional sales operations.