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McDonald’s India (West & South), operated by Westlife Foodworld, has appointed Mehak Jaini as its new Head of Marketing, strengthening its leadership team with an experienced marketing and brand strategy professional. She joins the company with nearly two decades of expertise spanning brand strategy, consumer insights, integrated communications, and marketing effectiveness.

Prior to joining McDonald’s India, Jaini served as Global Brand Equity Lead – Personal Care & Global Effectiveness at Godrej Consumer Products (GCPL). In this role, she led global brand equity initiatives and marketing effectiveness programmes across international markets, contributing to the company’s personal care portfolio and strategic brand development.

Before moving to the client side, Jaini spent more than 16 years at DDB Mudra Group, where she held several senior strategy positions, including National Strategy Head at 22feet Tribal Worldwide and Vice President – Strategy. Throughout her agency career, she worked with several marquee brands, including McDonald’s, Disney+ Hotstar, Lipton, Godrej, LIC, Future Group, Femina, and The Economic Times, building expertise in brand positioning, consumer behaviour, and integrated marketing communications.

In an interesting start to her new role, Jaini shared that she spent her initial days working inside McDonald’s restaurants—preparing food, serving customers, packing orders, and supporting restaurant operations—to gain first-hand experience of frontline operations and customer interactions. This immersive approach reflects the company’s focus on building consumer-centric marketing strategies rooted in operational understanding.

As Head of Marketing for West & South India, Mehak Jaini will lead brand strategy, marketing campaigns, consumer engagement, and business growth initiatives across one of McDonald’s largest operating regions. Her appointment reinforces Westlife Foodworld’s commitment to strengthening its marketing leadership as it continues to deepen customer engagement and accelerate brand growth across the region.

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