EMotorad Welcomes Ex-CARS24 CEO Himanshu Ratnoo as Co-Founder

EMotorad has appointed Himanshu Ratnoo as Co-Founder, strengthening its leadership team as the company enters its next phase of expansion in India’s fast-growing electric mobility market.

The appointment comes at a pivotal time for the Pune-based e-bike company, which has rapidly scaled its operations since its launch in 2020. EMotorad has emerged as one of India’s leading e-bike brands while also building an expanding international white-label business.

Ratnoo joins the company from Cars24, where he spent nearly six years and most recently served as CEO. During his tenure, he played a key role in scaling operations, strengthening growth strategy, and driving business expansion in one of India’s largest automotive commerce platforms.

With more than two decades of experience across mobility, logistics, e-commerce, and operations leadership, Ratnoo brings expertise in business scaling, operational transformation, supply chain strategy, and consumer growth.

Before Cars24, he held senior leadership roles at BlackBuck, where he worked on strategy, investor relations, and SME business expansion. He also co-founded Meddo Health and previously led logistics and operations initiatives at foodpanda during a period of rapid growth in India’s hyperlocal delivery ecosystem.

Earlier in his career, Ratnoo spent several years with Rocket Internet, where he worked on large-scale logistics and last-mile delivery operations across Southeast Asia, including projects linked to Lazada and regional e-commerce expansion. He began his professional journey with Barclays after completing his PGDM from Indian Institute of Management Calcutta.

EMotorad’s leadership addition comes as India’s electric mobility sector continues witnessing rapid momentum, driven by rising consumer adoption, sustainability priorities, and increasing investment in alternative mobility solutions.

The company is expected to focus on scaling category adoption, expanding consumer reach, and strengthening product innovation as competition intensifies across the EV and e-bike ecosystem. Ratnoo’s operational and growth experience across high-scale consumer businesses is likely to play an important role in shaping EMotorad’s next stage of growth and market expansion.