Reliance Brands Partners with SKIMS to Launch the Global Shapewear Brand in India

Reliance Brands Limited (RBL) has announced an exclusive long-term partnership with global shapewear and lifestyle brand SKIMS, marking the brand’s official entry into the Indian market. Through this collaboration, Reliance Brands will oversee SKIMS’ operations across both physical retail and digital commerce, with the first flagship stores scheduled to open in Delhi and Mumbai before expanding to other cities through a phased rollout. The partnership reflects Reliance Brands’ continued strategy of bringing internationally renowned fashion labels to India’s rapidly growing premium retail market.

Founded in 2019 by Kim Kardashian and entrepreneur Jens Grede, SKIMS has grown into one of the world’s most recognised apparel brands, offering shapewear, underwear, loungewear, and menswear. Known for its emphasis on inclusive sizing, body positivity, technical innovation, and comfort-led design, the brand has rapidly expanded its global footprint with successful launches in markets including London and Dubai. India now becomes another key milestone in SKIMS’ international growth strategy.

Reliance Brands believes India represents a significant opportunity as demand for premium global fashion brands continues to rise. Commenting on the partnership, Isha Ambani, Director at Reliance Retail Ventures, said SKIMS has redefined comfort and inclusivity while resonating strongly with a new generation of Indian consumers. Kim Kardashian also expressed excitement about entering India, noting the overwhelming interest shown by the brand’s Indian community and highlighting Reliance Brands’ expertise in building international labels within the country.

The partnership further strengthens Reliance Brands’ portfolio of global luxury and premium fashion labels while reinforcing its position as a leading gateway for international brands entering India. As Indian consumers increasingly seek premium lifestyle products and globally recognised fashion brands, the launch of SKIMS is expected to expand choices in the shapewear and lifestyle segment while accelerating the evolution of India’s premium fashion retail landscape.