Amazon Appoints Preeti Tiwari as HR Leader for EU Prime and Marketing

Amazon has named Preeti Tiwari as HR Leader for EU Prime and Marketing, strengthening its people leadership team as the company continues to support business growth through strategic talent and workforce initiatives.

In her new role, Tiwari will be responsible for partnering with business leaders across Amazon’s EU Prime and Marketing functions, helping drive talent strategy, employee engagement, organizational effectiveness, and leadership development. Her appointment highlights the growing importance of human resources as a strategic business partner in large, globally distributed organizations.

Over the years, Tiwari has built significant experience in human resources, workforce planning, talent management, and organizational development. Her expertise in aligning people strategies with business objectives will be instrumental in supporting Amazon’s dynamic and fast-paced operating environment.

As organizations continue to navigate evolving workforce expectations, digital transformation, and changing talent landscapes, HR leaders play a crucial role in building cultures that foster innovation, collaboration, and long-term growth. Tiwari’s appointment reflects Amazon’s commitment to investing in strong people leadership to support its global operations.

The move also underscores the increasing focus on talent strategy within customer-facing and growth-oriented business functions, where attracting, developing, and retaining skilled professionals remains a competitive advantage.

With her expanded responsibilities, Tiwari is expected to contribute to Amazon’s efforts to strengthen employee experience, support leadership effectiveness, and enable business success across the EU Prime and Marketing organization.