Vivo India Elevates Mayank Prabhakar as Chief Media Officer

Vivo India has promoted Mayank Prabhakar to the role of Chief Media Officer, effective February 2026, marking a key leadership move as the smartphone brand continues to strengthen its marketing and media strategy in the country.

Prabhakar has been with Vivo India since 2021 and most recently served as General Manager, where he led marketing and digital marketing functions for the brand in India. In his expanded role as Chief Media Officer, he will oversee media strategy and related functions, supporting Vivo’s efforts to further enhance brand visibility, consumer engagement and marketing effectiveness across platforms.

With more than 17 years of professional experience, Prabhakar has worked across sectors including mobile handsets, consumer electronics, ecommerce services and technology. His experience spans marketing leadership, digital strategy and ecommerce-focused initiatives across both corporate and agency environments.

Before joining Vivo India, Prabhakar worked with Cheil Worldwide, where he served as General Manager for ecommerce marketing. During his tenure at the agency, he led several ecommerce-driven marketing initiatives and previously held the role of Senior Account Director, managing strategic brand and marketing mandates.

Earlier in his career, he worked at One97 Communications, the parent company of Paytm, where he served as Manager – Enterprise Business between 2006 and 2011, gaining early experience in digital and enterprise-focused business operations.

Vivo entered the Indian market in late 2014 and has since grown significantly, with India emerging as the brand’s largest market, according to reports by Bloomberg. The company has steadily expanded its presence through a strong product portfolio and strategic marketing initiatives.

According to Counterpoint Research, Vivo recently led the Indian smartphone market with a 20% volume share, excluding its sub-brand iQOO. The company’s Y and T series have contributed significantly to overall volumes, while the X series recorded a 185% year-on-year growth, reflecting strong demand in the premium segment.

The growth in the X series has been attributed to Vivo’s camera-focused brand positioning, its partnership with ZEISS, and the launch of the X200 FE, a model designed to bridge the gap between the V series and the flagship X series.

Prabhakar’s elevation comes as Vivo continues to focus on strengthening its marketing ecosystem and media strategy in India, supporting the brand’s expansion in one of the world’s most competitive and rapidly evolving smartphone markets.