Treebo Hospitality Ventures Appoints Shashwat Sharma as Chief Business Officer – North & East

Treebo Hospitality Ventures has appointed Shashwat Sharma as Chief Business Officer – North & East, reinforcing its regional leadership as the technology-driven hospitality brand continues to expand its footprint across India. The move comes at a time when the company is sharpening its focus on scalable growth, operational excellence and consistent guest experiences in the budget accommodation segment.

Treebo has built a strong position in the hospitality ecosystem by combining technology-enabled operations with customer-centric service standards. Its structured expansion strategy and emphasis on efficiency have helped the brand grow steadily across key urban and emerging markets.

Shashwat Sharma joins Treebo with a diverse leadership background spanning consumer, telecom, technology and services sectors. Prior to this role, he held senior positions at Livspace, Bharti Airtel and LG Electronics India, where he led business growth initiatives, managed P&L responsibilities and built high-performing teams. He also co-founded Cafe Indica Interior Technologies Pvt. Ltd., serving as Co-Founder and Business Head, adding entrepreneurial depth to his professional journey.

An alumnus of Indian School of Business and FORE School of Management, Sharma has earned recognition for leadership excellence and performance-driven outcomes throughout his career. His academic grounding in strategy and analytics complements his hands-on experience in scaling operations and driving market expansion.

In his new mandate, Sharma will lead business strategy and expansion efforts across North and East India, focusing on accelerating growth, deepening market penetration and strengthening operational capabilities. His appointment signals Treebo’s continued investment in seasoned leadership to enhance execution strength and unlock long-term value in a rapidly evolving hospitality landscape.