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Microsoft has appointed Aparajita Puri as Managing Director for India and South Asia, reinforcing its leadership team as it sharpens focus on enterprise transformation in the region.

Puri joins Microsoft after spending over a decade at McKinsey & Company, where she advised global organisations across industries on strategy and transformation. Her move reflects a growing trend of senior consulting leaders transitioning into operating roles within technology companies.

In her new position, Puri will lead Microsoft’s strategic engagements across India and South Asia, working closely with enterprises on large-scale transformation initiatives. Her role will focus on helping organisations leverage artificial intelligence, data, and cloud technologies to drive business outcomes and accelerate digital adoption.

Her appointment comes at a time when companies across sectors are rapidly investing in digital capabilities to stay competitive. As enterprises navigate this shift, there is increasing demand for integrated transformation programs that combine technology adoption with business strategy and execution.

Puri is expected to collaborate with senior leadership and key stakeholders to design and implement transformation roadmaps, particularly in areas such as AI integration, cloud migration, and data modernisation.

She has described the transition as an exciting opportunity to work at the intersection of innovation and enterprise growth, highlighting the evolving role of technology in shaping business models and competitive advantage.

Microsoft’s decision to bring in leadership with strong consulting and transformation experience underscores its intent to deepen engagement with enterprise clients and expand its footprint in high-impact digital programs.

As the pace of AI and cloud adoption accelerates, leadership roles like Puri’s are becoming increasingly critical in bridging strategy and execution- ensuring that technology investments translate into measurable business value.

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