Curefit Appoints Mohua Das Gupta as Head of Marketing

Curefit has strengthened its leadership team with the appointment of Mohua Das Gupta as Head of Marketing, giving her responsibility for the company’s complete marketing charter, including brand, growth, performance, retention, and integrated go-to-market strategy. 

Das Gupta brings over 19 years of experience across consumer, fashion, luxury, and digital-first brands. In her new role, she will focus on driving brand salience and scalable growth across multiple channels, as Curefit continues to expand its footprint in the health and fitness ecosystem. She shared the update via LinkedIn, highlighting her transition into the sector. 

Before joining Curefit, Das Gupta served as Chief Growth Officer at Peepul Tree and held senior leadership roles at Tata CLiQ, where she led marketing for CLiQ Fashion, Luxury, and Palette (Beauty). Earlier, she was Director of Marketing for Tata CLiQ Fashion, driving luxury platform growth and marquee campaign IPs. 

Her career also includes leadership positions at Myntra, Arvind Fashions Limited, Ogilvy & Mather, amanté (MAS Holdings), and McCann Erickson, giving her extensive expertise in brand building, integrated marketing, performance-led growth, and business transformation. 

Industry observers note that Das Gupta’s appointment positions Curefit to strengthen its brand, optimize marketing performance, and scale rapidly in a competitive health and fitness market, leveraging her experience across lifestyle and digital-first brands.