CKA Birla Group Appoints Himanshu Khanna as Group Chief Marketing Officer

CKA Birla Group has appointed Himanshu Khanna as its Group Chief Marketing Officer, strengthening its central leadership as the diversified conglomerate sharpens its focus on brand integration and digital-led growth. In his new role, Khanna will steer the group’s overarching brand vision, accelerate marketing transformation across its portfolio businesses, and champion consumer-first strategies anchored in data and technology.

The appointment reflects CKA Birla Group’s intent to align brand narratives across verticals while building stronger, future-ready marketing capabilities. As competition intensifies and digital adoption reshapes consumer engagement, the group is placing renewed emphasis on unified brand stewardship and scalable growth frameworks.

Khanna joins the group after serving as Chief Marketing Officer at Raymond Limited, where he played a pivotal role in revitalising the company’s lifestyle business and managing a diverse brand portfolio. His tenure was marked by strategic repositioning initiatives, sharper consumer targeting, and business transformation aimed at unlocking long-term value.

Over the course of his career, Khanna has held senior leadership positions across leading global and Indian organisations, including RP-Sanjiv Goenka Group, Beam Suntory, GlaxoSmithKline, Wrigley, PepsiCo, Cadbury India, and Nestlé. Across these roles, he has built extensive experience in P&L management, brand building, portfolio strategy, and market expansion across FMCG and lifestyle categories.

With this appointment, CKA Birla Group signals its commitment to strengthening brand coherence, deepening consumer engagement, and embedding digital agility across businesses. Khanna’s cross-sector expertise and transformation-led leadership are expected to play a central role in driving sustained growth and competitive differentiation for the group in the years ahead.