Apple Elevates Avtar Ram Singh as Head of International Marketing

Apple has promoted Avtar Ram Singh to Head of International Marketing for the App Store, Apple Arcade and the Apple Games app, effective January 2026. Based in Singapore, Singh steps into the role after nearly seven years at Apple, most recently leading content and services marketing across Southeast Asia.

In his expanded mandate, Singh will shape global marketing strategies for Apple’s gaming and app ecosystem, including the App Store and Apple Arcade, alongside newer initiatives such as the Apple Games app. His work has spanned consumer growth, regional launches, and international campaigns across platforms like Apple Music, Apple Podcasts and Apple Fitness+.

Before joining Apple, Singh built a strong foundation in digital and strategy leadership through senior roles at Publicis Groupe and Falcon Agency in Singapore, with earlier stints at Ogilvy, Lazada, Rocket Internet and IDC. His elevation underscores Apple’s focus on strengthening international marketing leadership as its services and gaming portfolio continues to expand globally.