Coach Appoints Arjoon Bose as VP Marketing for EMEA & India

Coach has announced the appointment of Arjoon Bose as Vice President – Marketing for Europe, the Middle East, Africa, and India, entrusting him with the brand’s marketing strategy across these key global markets. 

Bose brings extensive experience in brand building, digital transformation, and creative leadership. Prior to joining Coach, he served as Global Chief Marketing & Digital Officer at Bel, where he led large-scale brand and digital initiatives across multiple regions. He also spent nearly nine years at General Mills, rising to International Head of Creative & Growth Ideas, overseeing markets across Europe, Australia, Asia, and Latin America. 

Earlier in his career, Bose spent a decade at L’Oréal, where he gained foundational expertise in brand marketing and leadership, shaping iconic campaigns and nurturing creative talent. 

At Coach, Bose will focus on strengthening brand momentum, promoting self-expression, and connecting the iconic New York–born leather brand with a new generation of consumers. His appointment reflects Coach’s strategy to combine creative innovation with global marketing expertise to enhance brand resonance across diverse markets. 

Industry experts note that Bose’s global perspective and proven track record in creative and digital marketing make him well-positioned to drive growth, elevate brand experiences, and expand Coach’s footprint in EMEA and India.